Today’s lesson about advertising words, the vocabulary we use in English when we talk about this topic.
Let’s be honest. Advertising is everywhere nowadays.
You see advertising on television, in newspapers, all over the internet, on the back of buses, in the underground.
You just can’t escape it.
Every company wants us to buy its products.
Some of the words you will find in the lesson are:
Campaign – Coca Cola have started a new advertising campaign because they have changed the look of the product.
Brand – They say Apple is the most valuable brand in the world.
Product – A good advertisement can sell even the worst product.
Marketing – Some companies spend up to 35% of their overall budget on marketing.
Slogan – “Just do it” was a famous slogan.
Jingle – Product jingles often get stuck in the heads of consumers.
Catchy tune – Catchy tunes often help sell more products.
Target audience – YouTube’s target audience is the 18-35 age group.
And many more.
I have seen thousands of ads over the years but this is one of my favourites.
It is from Australia and it has a really catchy jingle that makes you want to have chicken for dinner.
I hate it when one of these catchy tunes gets stuck in your head and you spend your day singing or humming them.
But that is the objective of the advertising companies; embed their jingles into our minds.
What is you favourite advertisement? Do you have one?
Remember that one of the best ways to learn and retain vocabulary is to start using them as soon as possible.
Try to practice the words with your teacher or friends.
Another good idea is to write a paragraph or two on the subject of advertising so that you get used to spelling the words as well.
You can find more of my vocabulary lessons here.
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